Chihtsai was originated from 1978 owned by founder's family business, focused on the simple hair-product lines locally.
On 1988, the founder Charlie & Julie perceive its internationalized potential, SHAAN HONQ decided to take over the brand, the founder made a special trip in 1993 around Europe to obtain the inspiration of the brand development. In a bottle plant located in Germany, Charlie & Julie surprisely thrilled by the warmth of Yellow color, thus they decided to adopt the standard colors of Yellow & White as Chihtsai product line, which represents the high spirit and enthusiasm.
When back to Taiwan, SHAAN HONQ had invited renowned calligraphy maestro to wield the Chihtsai logo, mainly to show the female grace and elegance, aside by the subtitle Yellow Seduction to show the vivid characteristics of Chihtsai.
Chihtsai was created by its chinese literal signficance and the meanings are: Chih: Scented plant with legendary anti-aging effects Tsai: Colorful, glittering, shine, also adopts the surname of the fonuder Mr. & Mrs. Tsai.
We are honored to present Chihtsai, since 1978, the perpetual Quality-Creative-Professional Oriental Excellence.